BtoB Marketing Support | Achieved a 72% Increase in Sessions through Operational Improvements
To companies struggling to determine whether their website operations and improvements are yielding results: We will introduce our achievements, including a 72% increase in session numbers.
We are operating a website, but the effects of improvements are not visible in numerical terms. Many hiring and marketing professionals in the manufacturing industry face similar challenges. In our support for BtoB marketing for a major advertising agency, we took over the management of a struggling website and handled everything from planning and production of the site renewal to interviews, SEO content creation, and ongoing operations. As a result, we achieved a 72.23% increase in session numbers compared to the previous year, a 254% increase in newsletter subscribers, and a 157% increase in white paper downloads. We also began optimizing content with a focus on AI search, contributing to an increase in traffic from AI sources. The reason the results are not visible in numerical terms is due to the lack of a structured operational system and improvement cycle. By organizing the challenges and implementing continuous improvement design, we can certainly connect to results that can be demonstrated numerically. Details of our achievements and specific approaches are summarized in our materials. Please feel free to request a catalog by clicking the download button.
- 企業:コンテナ
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